When you first think of cannabis, you probably think about the smell. 60% of people hate the smell of cannabis. People are turning away from smoking in general. The health risks, smell, and social acceptance of smoking is going to allow for a 2.0 product to take a large percentage of the market share. Right now, that 2.0 product appears to be beverages. Not only are cannabis-infused beverages challenging traditional bud, they potentially could challenge traditional alcohol, to an extent. The stocks below are best positioned to take a majority of the cannabis-infused beverage market.
Beverages are socially accepted. This is going to be one of the main reasons that beverages are going to be a main player in the cannabis industry. If you were to go down the street smoking cannabis, you would be judged. People would give you a look of disgust, as the smell alone gives off a negative reaction to most people. If you were to smoke in someone’s house, you probably wouldn’t be staying much longer. Beverages are discreet, and can be used anywhere. Edibles should do well then as well, right? No! Edibles take too long to kick in, two to four hours after ingesting , if they ever do, and the high is said to not be pleasurable, and lasts forever. Beverages on the other hand kick in less than thirty minutes, have a nice high, and effects are no longer felt after two hours. That last part is huge when competing with the alcohol market. You are able to drive two hours after consuming these beverages. If your drunk, you probably won’t be able to drive later on that night. Cannabis-infused beverages are also healthier than alcohol. Say good bye to hangovers, and say hello to these stocks that will benefit from this exploding, hidden market.
3. Canopy Growth (CGC)
The largest pot stock on the market currently looks to be in a great spot to be able to take advantage of this booming market. Constellation Brands, the owners of the Corona and Modelo brand, own 40% of Canopy Growth. They also just released that they are going to release their CBD-infused sparkling water, Quatreau, in the US today. It hasn’t had the best reviews, but it is selling at least. In the end having a line of cannabis-infused beverages is going to give cannabis companies that have them an advantage when coming to US markets. It will allow them to establish their brand earlier than competitors. CGC will be a main player in the cannabis industry for years to come, and is a solid buy now.
2. Organigram (OGI)
This is a different from the other stocks on the list relating to the cannabis-infused beverage industry because of their game changing product. Say hello to Edison Remix, cannabis powder that can be added to any beverage to make it cannabis-infused. Not only does it give the consumer choice, it always kicks in much faster than traditional cannabis-infused beverages. This is the Kool Aid of cannabis drinks, but doesn’t necessarily give of a flavor. This could be a favorite among those who are not a fan of the distillate taste of cannabis drinks.
1. Hexo Corp. (HEXO)
Hexo is destined to be one of the top players in the cannabis industry. They are going to make their way to the top by leveraging other brands. They already have a partnership with Molson Coors that has taken them to the top in the beverage industry. I am not going to go into depth about how great HEXO is, I have other articles that will explain it for you, and will stick to their beverages. Their top seller right now is House of Terpenes, followed by Molo, then by their Little Victory line. These beverages are killing it in the Canadian market right now, taking up the one, two, three, four, and eight spots in the best selling beverages in Quebec right now. Spots 5, 6, and 10 belong to CGC, and spots 7 and 9 belong to TLRY. They also just released their Verywell brand in Colorado. Hexo is taking over the beverage market in the early goings, and if this continues, HEXO will become a massive corporation, similar to Coca-Cola!